During a client consultation, what is critical to do?

Looking at the client directly during a consultation is critical because it establishes a connection and demonstrates active listening and engagement. Maintaining eye contact shows that you are focused on the client and value their input, fostering trust and rapport. This practice encourages open communication, allowing clients to feel more comfortable sharing their thoughts and preferences. Additionally, it can help you better assess their reactions and ensure that you fully understand their vision for their hair service.

While making notes on the client’s preferences is important for record-keeping and follow-up, the primary focus during the initial consultation is to connect with the client and understand their needs. Asking leading questions is generally less effective because it may bias the client's responses rather than encouraging them to express their true preferences. Using technical jargon can also create confusion and may alienate clients who are not familiar with industry terms, making clear communication essential in the consultation process.